The Founders
ABOUT US
What sets Phase2 apart is the dynamic partnership between Caroline Brooks and Lucy Hilson. Caroline’s wealth of experience in business consultancy, combined with Lucy’s extensive background in PR and marketing, has created a powerhouse duo that is redefining the industry. Together, they have transformed Phase2 into a game-changing agency with an elite clientele and the ability to cater to a wide array of industries and skill sets. Join us in a world where luxury knows no bounds
Caroline Brooks
Caroline Brooks has an appetite for business – in both the USA & the Emirates. As well as one of the biggest stars of ‘The Real Housewives of Dubai’, Caroline was one of the first female real estate directors in UAE, successfully closing multi million dollar deals in the real estate sector. She’s a powerhouse to be reckoned with – and recently opened her own successful luxury, inclusive beauty salon in Dubai – The Glass House. Caroline continues to redefine what’s possible and break down barriers, priding herself on The Glass House’s niche inclusivity of catering to women of all colors, hair textures and skin types. Caroline’s strong business mindset and experience align perfectly with the goals and services offered by Phase2… building on her industry experience to create the gold-standard in PR & consultancy.
Lucy Hilson
Lucy Hilson is an award-winning PR expert and Founder & CEO of Cosmetic PR London & Dubai, SKN REHAB, and Skinlab UK. With over 19 years of experience, Lucy has collaborated with some of the world’s leading businesses, transforming many from small start-ups into global household names. Her passion, knowledge, and expertise have earned her features in numerous globally renowned publications including VOGUE, Tatler, Harpers Bazaar, GQ, Forbes, Esquire, ELLE, and many more. Lucy has a proven track record of getting her clients into top tier media titles and helping to grow their brands through strategic PR and personal branding campaigns. And she proudly brings this superpower with her, to Phase2.
PHASE2
Phase2 work exclusively with the most talented individuals from around the globe, from a vast spectrum of industries (both corporate and aspiring talent.) We pride ourselves on offering a full circle approach to PR & luxury lifestyle concierge… from global publicity campaigns, to private jet travel and invitation-only events. With offices in London, Dubai and Los Angeles, we’re proud to offer elite services on an international scale.
Our clients range from real estate founders and professional athletes, to Hollywood actors and Wall Street CEOs. Phase2’s team of publicists excel at transforming small brands into multi-million dollar businesses – and we pride ourselves on our ability to support & elevate clients from all backgrounds, all sectors and all corners of the globe.
our process
Consultation and Strategy Development
Meet with the client to understand their luxury brand and goals, then develop a tailored PR strategy. Determine the best channels and tactics for maximum impact, gaining client approval before proceeding.
Execution and Implementation
Assemble a skilled team to execute the strategy, securing high-profile placements and coordinating events. Monitor media coverage and engagement, adjusting tactics for optimal performance and ROI.
Evaluation and Reporting
Analyze campaign outcomes, preparing detailed reports and discussing insights with the client. Seek feedback and develop a long-term strategy to maintain and enhance the client’s luxury brand reputation.
Individually successful. Together, unstoppable.
We are Caroline Brooks and Lucy Hilson. We are the future of PR, consultancy, and luxury concierge services. We are Phase2.